Privacy Policy — Dog Health & Wellness Planner

1. Who We Are

This website promotes the Dog Health & Wellness Planner, a digital product sold through our Etsy store. This Privacy Policy explains how we collect, use, and protect information when you visit this website or interact with our advertisements on Meta platforms (Facebook and Instagram).

2. Information We Collect

We do not require you to create an account on this website. The information we may collect includes:

Technical data such as IP address, browser type, device type, operating system, and pages visited.
Cookies and similar technologies used for analytics and advertising.
Event data sent through the Meta Pixel (e.g., page views, button clicks, purchase intent).

Purchases are completed on Etsy. Any personal information you provide during checkout (name, address, payment data) is collected and processed by Etsy under Etsy's own privacy policy.

3. Meta Pixel and Advertising

We use the Meta Pixel and the Conversions API from Meta Platforms, Inc. to measure the effectiveness of our advertising, optimize ad delivery, and show relevant ads to people who visited our website. The Meta Pixel may collect information such as your IP address, browser data, page URL, and actions you take on our site, and share it with Meta.

Meta may use this information to build custom and lookalike audiences and to display personalized ads to you on Facebook, Instagram, and other Meta services. For more information, see the Meta Privacy Policy.

You can manage your ad preferences directly in your Facebook and Instagram account settings, and you can opt out of interest-based advertising through tools such as YourAdChoices and aboutads.info.

4. Cookies

We use cookies to operate the website, measure traffic, and support advertising. You can disable cookies in your browser settings, but parts of the site may not work properly without them.

5. How We Use Information

To operate, maintain, and improve this website.
To measure and optimize our Meta Ads campaigns.
To display relevant advertising on Meta platforms.
To comply with legal obligations.

6. Sharing of Information

We do not sell your personal information. We share limited data with third-party service providers (such as Meta and our website analytics provider) only as needed to operate our website and advertising campaigns.

7. Data Retention

We retain analytics and advertising data for the period required by the respective providers and as needed for our legitimate business interests.

8. Your Rights

Depending on your location, you may have rights under laws such as the GDPR (EU/UK) or the CCPA (California), including the right to access, correct, delete, or restrict the processing of your personal data, and to opt out of targeted advertising. To exercise these rights, contact us through our Etsy store.

9. Children's Privacy

This website is not directed to children under 13, and we do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page indicates when it was last revised.

11. Contact

For privacy-related questions, please reach out through our Etsy store.